There’s a strange similarity between SEO and life – both take time, both demand patience, and neither ever promises immediate results. I didn’t learn this overnight. It took 8+ years of trial, transition, traffic dips, algorithm shocks, and some personal detours.
But if I’ve learned anything from the world of SEO, it’s this: sometimes the most important work happens quietly, in the background, much like the way we grow as humans.
Let me take you through a chapter of my life that shaped not just my career, but me.
Where It All Started
I started my career in 2016 in Kolkata, fresh out of my Master’s in English Literature. While my peers pursued teaching or government jobs, I jumped into the unknown world of content writing. It wasn’t glamorous. Just me, a computer, and long-form blogs on topics I had barely heard of.
Back then, SEO sounded like a technical term reserved for coders. But the more I wrote, the more I discovered how content could speak, not just exist. And how the right keywords, placed with empathy, could bring strangers closer to a brand.
That’s when I started digging deeper into SEO.
The Fast Lane of Growth
By 2018, I was not just writing content but also managing people, speaking to clients, taking care of sales decks, and slowly shifting toward strategy. I didn’t plan it, it happened because I couldn’t say “NO” to learning something new.
Between 2019 and 2023, I handled a mix of business development, marketing strategy, and content leadership.
But something felt stuck.
I was comfortable, yes, but I wasn’t growing.
And sometimes, growth needs a change in the environment.
A Risky Move
In June 2024, I left my comfort zone.
My city, my circle, my home.
And moved to Gurugram with my mother.
It was not easy, especially after losing my father in 2020. But I knew this: if I wanted to expand my impact and sharpen my skills, I had to take the leap.
In this new city, I joined a high-growth presentation design agency as a Senior Content Editor. Here, SEO wasn’t just a deliverable, it was part of every project strategy. I wasn’t just editing blogs; I was aligning performance metrics with brand voice, conducting audits, and shaping digital visibility.
The learning curve was steep. But so was the satisfaction.
What SEO Has Taught Me About Life
You know what I realized? SEO is a reflection of life.
1. Not All Results Are Immediate
We often put in hard work, in jobs, relationships, health, and expect instant validation. SEO teaches us that compounding matters. Sometimes, the blog you wrote three months ago starts ranking today. Life works the same way.
2. Clean Structure Wins
A messy site structure confuses Google. Likewise, a messy routine confuses you. Creating systems in work and life helps everything run better. Calendar blocks, content calendars, or even daily routines — structure supports creativity.
3. Quality Over Quantity
Posting 100 blogs means nothing if none of them solve a user’s problem. In the same way, doing 100 things in a day doesn’t matter if none of them align with what you truly care about.
The Personal Side
Beyond SEO, I’ve always had a love for music, especially Rabindra Sangeet. Though I don’t practice much now, music is where my soul feels at home. And sometimes, when work feels overwhelming, a tune brings me back.
Being the only child of my parents, the responsibilities sometimes feel heavy. After losing my father, I promised myself one thing, to make sure my mother feels secure, supported, and proud. Every project I take, every client I speak to, and every blog I write, carries that promise within.
A Message to My Fellow SEO Professionals
Whether you’re just starting out or you’ve been in the game for years, here’s what I want you to remember:
- You’re not just ranking pages. You’re building trust.
- You’re not just optimizing for Google. You’re connecting humans with solutions.
- And you’re not just doing a job. You’re crafting stories — in your content and in your career.
Don’t get lost in metrics. Let data guide you, but let empathy lead you.
Final Thoughts
Today, when I audit a website or build a content roadmap, I don’t just see pages and keywords. I see intention, behavior, curiosity. SEO is not a trick to beat the algorithm, it’s a way to serve better, to inform deeply, and to grow genuinely.
Just like life.
So if you’ve been hustling, writing, optimizing, and wondering when things will “click” – hang in there. Sometimes, growth is not visible on the surface. Sometimes, the strongest roots grow silently underground.
And one day, your site or your life – blooms right where it’s supposed to.
Ready to grow your brand with meaningful SEO?
Let’s connect and explore how a strategy built on empathy, intent, and performance can take your digital presence to the next level.
Contact Me or drop a message I’d love to hear your story.