The Journey So Far

Hi, I’m Sripalee, an SEO and Digital Marketing Strategist with 8+ years of hands-on experience helping startups grow organically. My journey started back in 2016 in Kolkata, right after I completed my master’s in English literature. I joined a company as a content writer and soon took on multiple responsibilities, from leading teams to handling sales, marketing, and business development.

In June 2024, I relocated to Gurugram, Haryana, seeking fresh challenges and personal growth. Prior to this move, all my studies and professional experiences were rooted in “Kolkata”, where I completed my graduation and post-graduation in English.

What Drives Me

I specialize in SEO that’s not just about ranking, but about building trust and visibility that lasts. From keyword research and on-page optimization to technical audits and performance content, I approach digital marketing with a blend of strategy and empathy.

Currently, I work at a presentation design agency as a Senior Content Editor within the digital marketing team. My role involves reviewing long-form blogs, evaluating creatives and image assets prepared by designers, optimizing website content, and analyzing performance reports based on SEO metrics. I also ensure all content aligns with both brand voice and strategic goals.

I believe ethical SEO, backed by storytelling and data, is the foundation of long-term digital growth. Whether it’s refining a blog, auditing a landing page, or leading a content strategy, every piece is crafted to deliver value, not just visibility.

Who I Am Beyond Work

Outside the screen, I carry a quiet love for music. I was a trained singer, deeply connected to Rabindra Sangeet & Indian classical melodies. They still hum in my mind and guide my creative rhythm, even though I don’t get to practice much these days.

I’m my parents’ only child. Losing my father in 2020 changed a lot. It made me more grounded, more purposeful. Today, I work not just for ambition, but for stability, to keep my mother healthy, to build a life rooted in empathy, and to grow with balance.

Every step I take is with intention.

And I’m here to help others grow the same way.